How did you get started as a concert promoter?

I had talked with a few friends about how cool it would be to run shows for a living and pretty much decided to give it a go. The first show was a major failure in terms of attendance and money, but from there on in I just learnt by myself what to do to make the shows run more successfully and how to promote them better.

In your own words, what is The Virtue Agency?

The Virtue Agency is a booking agency we’ve established to take care of our bands, it is also a touring agency – but you’ll find out more about that in the future.

What are your areas of speciality?

We specialise in promoting/marketing/organising of events, organising tours and in the genres of pop punk / alternative / metal / hardcore.

You worked under the Loud Touring moniker for the first two years of operation. What was the reason for rebranding your agency?

I wanted to brand everything I did under a more official name. Touring, to people made them think of events and touring – but what I’ve been doing has been a lot more than that. From organising mini-festivals, to running marketing campaigns and taking care of artists bookings for bands.. I’ve signed up 6 bands to my roster alone and Dan Nascimento (who has recently joined) has brought over 3 bands, it just seemed like the right idea to brand everything under a new name.

What bands are currently featured on The Virtue Agency’s roster?

Call The Shots, Forever Ends Here, Perspectives, Seek The Silence, Sons of Alamo, The Sunny Side Up, The Sweet Apes, Your Weight In Gold & Wake The Giants.

Are there any new bands that you’re chasing?

We’re currently looking at a few bands, but don’t want to give too much away just yet.

What tours do you have planned for the rest of the year?

We’re working on tours for most of our bands we are looking after. We’re also sussing out a number of tours for various international bands.

How do you intend to expand The Virtue Agency?

We’re looking at expanding The Virtue Agency with international tours and taking on the booking role of more bands towards the end of the year.

Do you have any plans for bands on an international level?

Yes. However, we’re keeping quiet about all of this now – you can expect that it is going to be a pop punk band though.

Will the infamous Loud Fest events continue to be held under the new brand name?

Yep. We’re currently looking at our options for 2013 now.

What advice do you have for young, budding promoters?

Don’t give up. I lost $750 on my first show and felt pretty shit about it, but I stuck it through and ended up running shows for Dream on Dreamer and the like a year later. Now I’m looking at international acts.

Are there any comments you’d like to finish on?

Watch out for our upcoming shows and tours and like The Virtue Agency on Facebook.